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Sale Told Of KASE To Rogers Austin American Statesman Dub Rogers, a pioneer in the telecasting industry and principal owner for several years of a five station radio-and-television chain in West Texas, learned Wednesday that his application to purchase radio KASE in Austin has been approved by the FCC. Rogers, whose home is in Lubbock but who plans to spend about half of his time in Austin, built one of the earliest TV stations in Texas, Channel 5 in San Antonio, in 1949. He has long been active in national broadcasting matter for both radio and television, and was instrumental in helping to form the National Association of Broadcasters, now known as National Association of Broadcasters. He is President of the National Society of Television Pioneers, and because of his early work in the industry was the subject of a feature story in the Saturday Evening Post in 1954. Born and reared in Waco, Rogers says his first "business experience" was as a carrier boy for the Waco-Time-Herald. He has been a frequent visitor in Austin because his sister, Camille, is the wife of Jimmy Clay, of the Wilke-Clay Funeral Home. He is president of the Rogers Broadcasting Company, which made application to purchase KASE in October, 1962, from Dr. E. J. Lund, owner of the Austin Broadcasting Company. No changes of format is planned for KASE, the new owner says, since he feels the present "good music, with news" programming is what local listeners want from the station. The same basic staff which as operated the sttion for nearly three years for the Austin Broadcasting Company will be retained "for the most part," Rogers says, but he is bringing in John Kreiger as the new general manager. Kreiger has been associated with Rogers in Lubbock for approximately 10 years, and will move his family here in the very near future. KASE will remain a daylight-hours broadcaster for the present, Rogers announced, and will continue to be an affiliate of the ABC network, which it has been since October 1, 1962.
Original Article in Austin American Statesman
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© 2002 W. D. "Dub" Rogers, Jr. Television Collection at South Plains College in Levelland, Texas. |
