Mike Shapiro, KDUB-TV's Commercial Manager, came to Lubbock from WFAA-TV in Dallas.  He is well known in Southwestern advertising circles, and previously was manager of KTXL in San Angelo and of KECK in Odessa.

Shapiro hails originally from Minnesota, and attended the University of Minnesota.  He moved to Texas during the war and was in the first class of glider pilots at the South Plains Army Air Field.

He came to Lubbock first after two years of service in the European theater.  He married Connie King of Lamesa, a former Texas Tech student, and they have a six year old daughter, Lynne Carole.

Returning to Lubbock from Dallas, Shapiro takes over all the local, regional and national sales for Lubbock's first television station.  His background in television includes sales to retail  advertisers in Dallas, and sales and services of advertising agencies.  He has also had advertising agency experience on the account level.

A member of the Lubbock Ad Club, Shapiro took and active part in civic affairs prior to moving to Lubbock this last time.  He plans to enter into Lubbock civic work as soon as possible.

 - from the Lubbock Sunday Sun, April 5, 1953

© 2002 W. D. "Dub" Rogers, Jr. Television Collection at South Plains College in Levelland, Texas.