• Institutional marketing and college relations
• Community and constituent relations
• Resource development and fund-raising
• Alumni relations and support
• Strategic planning and institutional effectiveness
• South Plains College Foundation

The Vice President for Institutional Advancement is responsible to the President of the College.

1. Coordinates and supervises the specific functions and activities of the Director of College Relations and the Director of Development.

2. Works closely with the Vice President for Academic Affairs, the Vice President for Student Affairs, the Vice President for Finance and Administration and the Provost in the development and coordination of the college’s institutional planning process and its program of institutional assessment and effectiveness.

3. Coordinates the formulation and implementation of a comprehensive plan for institutional public relations and development that supports the college’s mission and strategic plan.

4. Works closely with the Vice Presidents and Provost in the formation of the annual institutional budget.

5. Interprets institutional policy and procedural matters as they relate to the institutional advancement programs and activities of the college.

6. Serves as a liaison officer in representing the college to area schools, colleges, universities, corporate partners, donor groups, alumni groups, regulatory agencies and other constituents.

7. Works closely with the Vice President for Academic Affairs in the monitoring of SACS criteria compliance and reporting.

8. Assists the President of the College in the development of institutional awareness programs that support positive legislative and governmental relations.

9. Oversees the operations of the South Plains College Foundation.

10.Serves as a permanent member of the Executive Council and Administrative Council.

11. Performs other duties as assigned by the President of the college.