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Levels of Employment |
- CREATIVE DIRECTOR - creative director or design director is the creative head of a design firm, advertising
agency or an in-house corporate design department. In all of these areas, key responsibilities
can include the development of graphic design, advertising, communications and industrial
design publications.
- ART DIRECTOR - the art director establishes the conceptual and stylistic direction for design
staff and orchestrates their work, as well as the work of production artists, photographers,
illustrators, prepress technicians, printers and anyone else who is involved in the
development of a project. The art director generally selects vendors and, if there
isn’t a creative director on staff, has final creative authority.
- SENIOR DESIGNER - the senior designer is responsible for conceptualization and design of solutions
from concept to completion. In some firms, a senior designer directs the work of one
or more junior designers who generate comps and create layouts and final art. In some
cases, senior designers do not manage staff but are designated “senior” because of
their authority in design decision-making.
- DESIGNER - a designer is responsible for conceptualization and design of graphic applications
such as collateral material, environmental graphics, books and magazines, corporate
identity, film titling and multimedia interfaces, from concept to completion.
- JR. DESIGNER - an entry-level designer is one-to-two years out of school and requires mentoring
in all aspects of design conception and implementation.
- PRODUCTION ARTIST - a print production artist has a working understanding of layout, type and color,
and is able to take instructions from a designer and create a complete layout, working
proficiently in InDesign, QuarkXPress, Photoshop and Illustrator. Responsibilities
also include producing final files that can be delivered to the printer.
